Branding + identity
The brand balances sophistication with warmth. A stylized juniper berry serves as a subtle nod to the botanicals found in many craft cocktails—not just gin—evoking a sense of ritual, refinement, and seasonal flavor. A relaxed script typeface adds a touch of casual charm to the otherwise bookish logo, while a flexible system of logo lockups allows for easy adaptation across print, digital, and event materials—offering room for both utility and storytelling.
The result is a cohesive, elevated brand that captures the spirit of Gin & Books. It's welcoming, intentional, and designed to spark connection over great stories and even better cocktails.
