Women Create Summit

creative direction, branding, DIGITAL MARKETING, web design

Project Overview

Teachable’s Women Create Summit is an annual virtual event celebrating and empowering women in business and entrepreneurship. Over three days, thousands tuned in to hear inspiring speakers on money, mindset, and marketing.

Our mission? To bring that energy to life through design. We crafted a dynamic event branding system with custom illustrations, vibrant colors, flexible layouts, and compelling messaging, which we used to develop a multi-channel digital marketing campaign aimed at building excitement, driving registrations, and ultimately boosting sales on the Teachable platform.

Scope

Creative Direction
Branding
Digital marketing campaign
Social
Web Design

Collaborators

Elisa Penello, Creative Director
Chloe Curran & Jacqui McCullough, Design
Lauren Cutlip, Strategy & Copy
Kreshnik Beqi, Developer

Visual identity

At the heart of the campaign was a vibrant and dynamic illustration system that celebrated women and diversity. The flexibility of the system kept the campaign fresh and engaging across multiple digital channels while building strong campaign awareness.

A digital ecosystem

The design system was seamlessly applied across an landing pages, digital ads, social media, and an email marketing campaign, all carefully crafted to build excitement for the event and drive registrations.

Social

We implemented a strategic mix of paid and organic social to amplify reach and drive conversions. Targeted paid ads captured high-intent audiences and funneled them directly to the landing page, while organic content sustained strong engagement and reinforced brand awareness.

Email marketing

Personalized messaging tailored to different audience segments maximized engagement, while strategic timing and compelling CTAs guided recipients toward the landing page throughout different phases of the campaign.

The campaign culminated in a standout event, drawing over 68,000 online attendees, sparking remarkable engagement, and driving a substantial sales boost on the Teachable platform.