Ai Fiori, meaning ‘Among the Flowers’ in Italian, is an award-winning NYC restaurant that showcases modern interpretations of French and Italian Riviera cuisine. During my time at The O Group, I worked under renowned designer Eric Baker to help bring their identity system to life. We took inspiration from the name as well as the unique menu which highlights signature hand-made pastas, emphasizes seasonal ingredients, and features traditional regional dishes inspired by land and sea.

This branding project was featured on the popular design blog: