The big idea
Wheras the old BBBG logo (internally sometimes called “the bug” or “spaceship”) was created by taking two B’s and putting them back to back, the new logo design began with a simple line. The line became a frame. The frame a square. The square a cube.
Bringing the new branding to life
Our goal was to authentically reflect BBMG's purpose and values while modernizing their identity. We introduced a more modern typography system that reflects the brand's core value of approachability. The color palette received subtle refinements, retaining the original green and updating the gray to a sophisticated black.
To bring the logo to life, we designed a 3D cube and frame, transforming them into interactive installations in BBMG's Dumbo, Brooklyn neighborhood. The cube served as a striking prop to showcase the brand in real-world settings, while the frame provided a creative way to capture moments aligned with BBMG's ethos.
Brand guidelines
To tie it all together, we created brand guidelines and a rich set of design templates for the in-house team to use in all their internal and client-facing communications.
And... cake!
And finally, to celebrate the launch of the new and improved BBMG branding—a custom logo cake!
