The big idea
Where the original BBMG logo (affectionately referred to as “the bug” or “the spaceship”) was formed by flipping two B’s back to back, the new mark took a different approach: it began with a single line. That line became a frame. The frame a square. The square a cube. This evolution reflects a more dimensional view of BBMG’s identity—simple, solid, and built for growth.
Bringing the new branding to life
Our goal was to modernize BBMG’s identity while staying true to their purpose and values. We introduced a clean, approachable typography system and refined the color palette—keeping the brand’s signature green and updating the gray to a more sophisticated black.
To activate the new identity in the real world, we brought the cube and frame to life through physical installations around BBMG’s Dumbo, Brooklyn neighborhood. The cube became a bold sculptural moment that expressed the brand’s dimensionality, while the frame created an open space for capturing moments and stories aligned with BBMG’s ethos.
Brand guidelines
To ensure consistency and flexibility across all touchpoints, we developed a set of brand guidelines and design templates for BBMG’s in-house team, empowering them to bring the brand to life in internal communications, client work, and everything in between.
And... cake!
To celebrate the launch of BBMG’s new identity, we topped it off with a custom logo cake—because no rebrand is complete without something sweet.
The rebrand was met with enthusiasm from both the BBMG team and their clients. Internally, the new identity reinvigorated pride and alignment around the agency’s purpose. Externally, it signaled BBMG’s evolution and creative strength, positioning them for the next decade with clarity, confidence, and a renewed sense of momentum.
