Wheras the old BBBG logo (internally sometimes called “the bug” or “spaceship”) was created by taking two B’s and putting them back to back, the new logo design began with a simple line.The line became a frame. The frame a square. The square a cube.
The simple frame or cube motif from the logo was brought to life to create environmental moments around their home neighborhood of Dumbo, Brooklyn.
Our primary goal was to reflect the purpose and values that are inherent to the BBMG brand. We introduced a more modern yet welcoming typography and color solution while also considering taglines, messaging and core values.
We created a brand guidelines document and rich set of design templates for the in-house team to use in all their internal and client-facing communications.
And finally, to help launch the new and improved branding, cake!
