Brand identity

Black Telehealth

brand identity & collateral
Project Overview
For too long, being Black in America has meant settling for second-rate care, inferior health, and a country that can’t be bothered to do anything about it. Black Telehealth is a simple yet revolutionary idea: Healthcare by Black people, for Black people.

Our team at VSA Partners brought the Black Telehealth brand to life with a purpose-driven brand strategy and an identity system that differentiates Black Telehealth from other healthcare providers.

You can view the website here:
myblacktelehealth.com
Scope
Brand Strategy
Brand Identity
Print + Digital Collateral
Collaborators
Elisa Penello, Associate Creative Director
Amber Dunk, Creative Director
Nancy Maloney and Aaja Magee, Strategy
Kim Mickenberg, Copy Director
business card design
brand color palette

Color & Typography

The Black Telehealth color palette sets it apart from its competitors. It's pragmatic but hopeful, down-to-earth, and champions a deep green that represents regrowth and renewal.

Tiempos (Klim Type Foundry) is a modern serif that was chosen for its balance between practical and elegant. There's a nice interplay between its warm curves and sharp details that feels both editorial and trustworthy.

Akkurat (Lineto Type Foundry) was used not only for the logotype but also for supporting typography. It embodies qualities that are important to the brand such as precision, down-to-earth robustness, reliability, friendliness, and neutrality.

Brand typography
social media assets

Photography & Illustration Style

Shapes borrowed from the logo serve as framing devices for joyful photographs of real doctors and patients. We recommended an organic illustration style to add warmth and expression.
web design using the  new branding

Website

The website was designed to be responsive across all devices, with clear information architecture and small, joyful paralax moments.

responsive website design works for mobile
Icon design for social and app
icon design
The branding comes to life in the app design
Photo of a doctor in a lab coat with the brand logo embroidered on the front.