Its mission
Launch the world's first Telehealth platform for Black people–with the goal of improving all Black Americans' health outcomes.
How we supported it
Instead of just desiging a new brand, we positioned Black Telehealth as the next step in the Civil Rights movement, urging prospective patients to join and "claim their right to good health." Our brand strategy focused on creating a visual identity that feels both empowering and approachable, striking the right balance of trust and warmth—essential qualities in healthcare.
Logo and branding
We designed a bold 'B' logomark that feels strong and empowering, paired with a typeface that adds warmth and approachability through its subtle curves—striking the perfect balance of trust and confidence.
The brand uses green to symbolize health, growth, and wellbeing, while a modern take on the colors of the Pan-African flag keeps its influence authentic and fresh.
Photography
We adapted shapes from the logomark as photo frames and set a high-level photography direction focused on authenticity. Images showcase diverse skin tones, ages, and identities—featuring Black providers to foster trust. The goal: natural, real-life moments that feel honest.
Website
The website was designed to be responsive across all devices, with clear information architecture and small, joyful paralax moments.
