Black Telehealth

brand identity

Project Overview

For too long, being Black in America has meant settling for second-rate care, inferior health, and a country that can’t be bothered to do anything about it. Black Telehealth is a simple yet revolutionary idea: Healthcare by Black people, for Black people.

Our team at VSA brought the Black Telehealth brand to life with a purpose-driven brand strategy and an identity system that differentiates Black Telehealth from other healthcare providers.

You can view the website here:
myblacktelehealth.com

Scope

Brand Strategy
Brand Identity
Print + Digital Collateral

Collaborators

Elisa Penello, Associate Creative Director
Amber Dunk, Creative Director
Nancy Maloney and Aaja Magee, Strategy
Kim Mickenberg, Copy Director

Its mission

Launch the world's first Telehealth platform for Black people–with the goal of improving all Black Americans' health outcomes.

How we supported it

Instead of just desiging a new brand, we positioned Black Telehealth as the next step in the Civil Rights movement, urging prospective patients to join and "claim their right to good health." Drawing from the colors of the Pan-African flag, our design system feels warm, premium, and unlike anything else out there.

Photography and Illustration Style

Shapes borrowed from the logo serve as framing devices for joyful photographs of real doctors and patients. We recommended an organic illustration style to add warmth and expression.

Website

The website was designed to be responsive across all devices, with clear information architecture and small, joyful paralax moments.

The branding comes to life in the app design