It's mission
To launch the world's first Telehealth platform for Black people–with the goal of improving health outcomes for all Black Americans.
How we supported it
Rather than just design a new brand, we positioned Black Telehealth as the next step in the Civil Rights movement, urging prospective patients to join and "claim their right to good health." Our brand strategy focused on creating a visual identity that feels empowering and approachable, striking the right balance of trust and warmth—essential qualities in healthcare.
Identity and branding
The custom 'B' logomark feels bold and resilient, featuring a subtle plus sign within the letterform to symbolize positivity, progress, and care. It’s paired with a typeface whose soft curves add warmth and approachability, striking the perfect balance of trust and confidence.
The brand’s primary green evokes health, growth, and wellbeing, while the supporting palette reinterprets the Pan-African flag in a modern way, grounding the identity in both authenticity and cultural relevance.
The brand’s primary green evokes health, growth, and wellbeing, while the supporting palette reinterprets the Pan-African flag in a modern way, grounding the identity in both authenticity and cultural relevance.
Website
The website was designed to be responsive across all devices, with clear information architecture and small, joyful parallax moments.
Design can’t solve systemic injustice—but it can help build the systems that do.
