Gin and Books

brand identity & collateral

Project Overview

Gin & Books, a Denver-based book club, combines the love of literature, food, and craft cocktails into a unique social experience. I was tasked with crafting a visual identity and brand system that stood out—something stylish, modern, and distinct from typical book club tropes. Through a tailored brand strategy workshop, we delved into Gin & Books’ purpose, voice, audience, and competitive landscape. The result is a fun yet sophisticated identity that seamlessly connects with both book enthusiasts and cocktail aficionados, reflecting the club’s vibrant and refined spirit.

Scope

Brand Strategy
Brand Identity
Print + Digital Collateral
Guidelines

Design elements

Thoughtful graphic details, like the juniper berry symbolizing gin’s signature flavor and the casual script typeface, add a playful touch to the otherwise refined, bookish logo. The versatile identity system features multiple logo lockups, offering flexibility for diverse applications and additional messaging opportunities.