Gin & Books

brand identity & collateral

Project Overview

Gin & Books is a Denver-based book club that brings people together for an evening of books, food, and craft cocktails. I was brought on board to create a visual identity and brand system that the Gin & Books team could use easily—something stylish and different from traditional book club themes. After exploring the brand to understand Gin & Books' purpose, voice, audience, and competitive landscape through a customized brand strategy workshop, our goal was to create a fun yet sophisticated identity system. The result is an identity that appeals to both book lovers and cocktail enthusiasts.

Scope

Brand Strategy
Brand Identity
Print + Digital Collateral
Guidelines

Design elements

Small graphic details—such as the juniper berry, which gives gin its distinctive flavor, and the casual script typeface—provide a contrast to the otherwise sophisticated and bookish logo. The flexible identity system was designed to allow for multiple logo lockups, creating opportunities for additional messaging.