Reading Feminism

brand identity & collateral

Project Overview

Reading Feminism is an educational podcast where host Juliana Costa summarizes popular (and unpopular) feminist texts and holds insightful conversations about their themes and influence. I was tasked by the gender-studies expert to help create a brand of value for academic communities and gender-identity enthusiasts alike. After an in-depth brand discovery process, we determined that we needed to challenge expected feminist tropes while still appealing to the academic world and modern feminist movement. The result is a forward-thinking visual identity system that sets them apart from competitor podcasts in their category.

Scope

Brand Strategy
Brand Identity
Guidelines

Collaborators

Elisa Penello, Creative Direction + Design

Logo elements

Breaking away from traditional feminist symbols, the abstract logomark draws inspiration from the visual language of audio waves and abstractly hints at an untidy row of books. The typeface, while neutral overall, reveals its unique character in details like the curves of the “a” and “i,” adding a delicate feminine nuance. The left-justified typography mirrors the natural alignment of English text, reinforcing the book-centered nature of the podcast.

Color palette

Purple has been a defining color of the feminist movement since the early 1900s. Embracing bold shades of red and pink as complementary hues amplifies a message of unapologetic femininity, celebrating strength and empowerment.

Brand guidelines

A bespoke brand guidelines document was created for Juliana and the Reading Feminism team. Covering everything from the correct usage of the logo, color palette, and typography system to incorporating photography into layouts, it ensures they feel supported in creating a cohesive brand story across future print and digital materials.