Steering away from familiar feminist symbols, the abstract logomark references the visual language of audio recording, and even more subtly evokes the imagery an untidy row of books. The distinct personality of an otherwise neutral typeface shines in letters like “a” and “i”, providing a subtle feminine touch. The logotype is purposely left-justified to mimic the standard justification of English texts.
Purple has been a prominent color in feminist movements since the early 1900s. The decision to lean into red and pink as supporting colors was made to reinforce ideas of unapologetic femininity.
As always with branding projects, a custom brand guidelines document was created just for the Reading Feminism team. From implementing the logo, color palette and typography systems to incorporating photography into layouts, they will feel supported in creating a cohesive brand voice across all future print and digital collateral.
