I was hired to art direct Teachable’s annual online summit for aspiring entrepreneurs interested in transforming their experience and know-how into thriving online businesses. The creative vision was to embody the spirit and excitement of starting a new business, keeping it rooted in the Teachable brand style but creating a unique expression with dynamic color, layout, typography and animated elements. I was able to own the creative direction for how this vision is expressed across web pages, email graphics, social media promotion, and social ads, while managing a small team of freelancers and designers to help bring it to life.