I was hired to art direct the branding and campaign for Teachable’s annual online summit for aspiring entrepreneurs interested in transforming their experience and know-how into thriving online businesses. The creative vision was to embody the spirit and excitement of starting a new business, keeping it rooted in the Teachable brand style but creating a unique expression with dynamic color, layout, typography and animated elements. I led the creative direction across all touchpoints, including web pages, email campaigns, social media promotions, and ads, while managing a small team of designers to bring the vision to life.