"Women Create" Summit

creative direction, branding, DIGITAL MARKETING, web design

Project Overview

Teachable's "Women Create" Summit is an annual online event designed to empower, celebrate, and promote women in business and entrepreneurship. Over three days, 68,000+ attendees joined to gain insights from inspiring speakers on topics like money, mindset, and marketing. The branding for the event was brought to life through dynamic colors, versatile layouts, and custom illustrations that feature women and diversity. This vision was seamlessly translated across web pages, email campaigns, ads, and social media promotions, creating a cohesive and impactful digital campaign.

Scope

Creative Direction
Branding
Digital marketing campaign
Web Design

Collaborators

Elisa Penello, Creative Director
Chloe Curran & Jacqui McCullough, Design
Lauren Cutlip, Strategy & Copy
Kreshnik Beqi, Developer

Design elements

At the heart of the campaign was a dynamic illustration system of diverse women and shapes. This flexible approach brought energy and versatility, creating a vibrant, playful visual identity that kept the campaign fresh and engaging across multiple digital channels.

A digital ecosystem

The design system was seamlessly applied across the event registration page, social media promotions, and email marketing campaign, all crafted to build excitement and drive registrations. The result was a highly successful event with over 68,000 online attendees and positive engagement, which overall drove sales to the Teachable platform.