Women Create Summit

creative direction, branding, collateral, web design

Project Overview

The Women Create Summit is an annual online event created specifically to empower, celebrate, and promote women-led business, entrepreneurship, and creativity. Over 68,000 individuals registered for three days of inspiring speakers focussed on topics of money, mindset, and marketing.

The creative vision for this project was to celebrate the unique impact women bring to business, using dynamic color, flexible layout, and an illustration style that features women and diversity. This vision was expressed across multiple web pages, email graphics, ads, and social media promotion.

Scope

Creative Direction
Branding
Digital Campaign
Web Design

Collaborators

Elisa Penello, Creative Director
Chloe Curran & Jacqui McCullough, Design
Lauren Cutlip, Strategy & Copy
Kreshnik Beqi, Developer

The core elements of the campaign were a flexible set of illustrations & shapes that could be interchanged and juxtaposed with photography to create a fun and variable system.

The system was also played out across an event registration page, designed to be responsive across desktop, tablet, and mobile.

And finally, various emails were sent to tease the event and encourage registration.