We crafted a bold visual identity that fused retro motel signage with punchy tropical tones and the playful, DIY spirit of TikTok. The space came to life through layered textures, expressive typography, and a lush, sun-soaked aesthetic—creating an immersive environment that felt both nostalgic and now.
The experience began at the entrance, where a custom neon motel sign set the tone. Inside, we layered lush greenery, curated props, and tactile moments to create a fully immersive environment. Every element, from the environmental graphics to the illustrations on the swag, was crafted to feel fun, elevated, and on-brand.
The gift shop installation featured fun, motel-inspired souvenirs, including branded tote bags, fanny packs, keychains, and illustrated postcards inspired by trending TikTok hashtags. Guests could also visit a DIY visor station stocked with custom stickers to personalize their creations. Throughout the space, thoughtfully designed installations sparked imagination and creativity, promoting meaningful interactions and inspiring social sharing.
