Inspired by classic kitschy motel signage, the logo comes to life with a custom-built neon motel sign. The overall branding draws from lush greenery, beach textures, and a tropical color palette, which is applied throughout the space through environmental graphics, custom giveaway items, and experiential moments.
A gift shop installation showcased playful, motel-themed souvenirs such as branded tote bags, fanny packs, keychains, and illustrated postcards inspired by trending TikTok hashtags. Additionally, there was a DIY visor station equipped with custom stickers that guests could personalize. Other installations designed to spark imagination and creativity were strategically placed throughout the space, fostering human connection and encouraging social sharing.
